Alok Jain is a name that has steadily become synonymous with smart, disciplined investing in India. The founder of Weekend Investing, Alok Jain has carved a niche for himself by advocating and practicing momentum investing—an approach that has brought significant success and a loyal following of retail investors. His journey from a conventional background to a prominent thought leader in India’s financial markets is both inspiring and instructional.

Early Life and Education
Alok Jain was born in India and pursued his engineering degree from the prestigious Delhi College of Engineering (now DTU). His analytical bent of mind was evident early in his career. He later completed his MBA from the University of Maryland, USA, equipping himself with a strong foundation in finance and global business. This blend of engineering precision and financial acumen laid the groundwork for his future investing journey.
Professional Journey: From Engineering to Investing
Initially, Alok worked in the US and returned to India in the late 1990s. He ran his family’s jewelry business but soon realized that his passion lay in the stock market. Despite not having any formal training in stock trading initially, his curiosity led him to explore and eventually master the principles of investing.
His transition into full-time investing was gradual but intentional. Over the years, he tried multiple strategies—value investing, long-term investing, and short-term trading—before discovering that momentum investing suited his mindset and personality the best.
“The market rewards consistency and discipline, not predictions or emotions.” – Alok Jain
Birth of Weekend Investing
In 2016, Alok Jain launched Weekend Investing—a unique platform that offers retail investors algorithm-based, rules-driven investing strategies that can be executed once a week. This idea stemmed from his belief that:
- Simplicity in investing can yield powerful results.
- Regular but infrequent reviews (like once a week) reduce stress and emotional bias.
- A systematic, rules-based approach avoids human error and enhances discipline.
The term “Weekend Investing” reflects the core philosophy: take investment decisions during the weekend and forget the market noise during the week.
“You don’t need to sit in front of screens all day to win in markets. A disciplined weekend approach works wonders.” – Alok Jain
What is Momentum Investing?
Momentum investing is a strategy where investors buy stocks that have shown an upward price trend and sell those that are underperforming. The idea is that stocks that are going up tend to continue going up in the short to medium term.
Core Principles of Momentum Investing by Alok Jain:
- Price is Supreme: Everything is reflected in price—fundamentals, sentiment, news.
- Cut Your Losses Quickly: Don’t wait and hope. Exit when a stock violates your stop-loss.
- Ride Your Winners: Let the profits run and don’t cap your gains early.
- Don’t Predict. React.: Momentum is not about predicting the future but reacting to what the market is already showing.
- Risk Management First: Control your losses before chasing returns.
“Momentum is not magic. It’s math. Let numbers guide you.” – Alok Jain
Popular Strategies at Weekend Investing
Alok offers multiple smallcase strategies under the Weekend Investing brand, catering to different types of investors:
Strategy Name | Type | Risk Level | Ideal Duration |
---|---|---|---|
MI AllCap | Momentum | Medium | Long-term (3+ years) |
MI 20 | Focused Momentum | High | 1-3 years |
MI Evergreen | Conservative Momentum | Low | Long-term (3+ years) |
MI ST ATH | Short-Term, All-Time High Strategy | High | Short-term |
MI NNF 10 | Nifty Next 50 Momentum | Medium | 1+ year |
Each strategy is:
- Backtested thoroughly
- Based on simple, rule-based algorithms
- Reviewed weekly
- Transparent in performance
Key Sectors Alok Focuses On
Alok Jain doesn’t focus on sectors per se, because momentum is sector-agnostic. However, his strategies often rotate into high-performing sectors such as:
- Capital Goods
- Auto Ancillaries
- FMCG
- Pharmaceuticals
- IT Services
- Commodities and Cyclicals (during specific phases)
This is the beauty of momentum—it automatically shifts allocation to sectors that are performing well, eliminating the need for investors to guess the next big sector.
“Don’t marry your stocks. Marry your strategy.” – Alok Jain
Personal Discipline and Mindset
Alok attributes a large part of his success to routine, discipline, and mindfulness. He follows a minimalist lifestyle, rarely trades emotionally, and maintains a calm demeanor regardless of market conditions. He promotes meditation and daily reading to build patience and clarity.
“Markets will always be noisy. Your job is to stay calm and follow your system.” – Alok Jain
Lessons for Aspiring Investors and Traders
Alok Jain’s story is not just about financial success. It’s also about discipline, simplicity, and belief in a process. Here are some timeless lessons:
1. Have a Strategy and Stick to It
Don’t jump from one stock to another based on news. A rules-based strategy helps in staying consistent.
2. Keep it Simple
You don’t need complex models or insider tips. Simplicity works wonders when done systematically.
3. Avoid Emotional Decisions
Momentum investing works best when emotions are taken out of the equation. Let the system decide.
4. Invest Consistently
Weekend Investing promotes investing regularly and reviewing only once a week—minimizing stress and increasing long-term gains.
5. Trust the Process
Short-term volatility is normal. Stay patient and trust the system.
6. Know When to Exit
Every strategy has a rule for exit. Don’t override it based on gut feeling.
7. Document Your Journey
Keep records. Learn from mistakes and wins alike.
Impact and Community Building
Through his YouTube channel, Twitter presence, Telegram channel, and daily newsletters, Alok educates thousands of investors about market behavior, momentum strategies, and trading psychology. His transparency and willingness to share his journey—including failures and learnings—has built a loyal and trusting community.
Followers Love Alok Jain Because:
- He is honest about losses and challenges.
- He shows actual data and performance.
- He empowers investors with knowledge and confidence.
- He simplifies technical concepts for common investors.
“Retail investors don’t need to chase every rally. They need to chase rules, consistently.” – Alok Jain
Final Thoughts: A Modern-Day Market Guru
Alok Jain’s journey from an engineer to a market mentor shows that success in the stock market doesn’t require a finance degree or complex tools. What you need is:
- Curiosity
- Discipline
- Willingness to learn
- A repeatable, rules-based approach
He’s not just an investor; he’s a teacher, a mentor, and a visionary in the retail investing space in India.
If you are a beginner in investing or a seasoned trader tired of emotional rollercoasters, Alok Jain’s Weekend Investing and momentum-based philosophy offer a refreshing, proven alternative.
“Don’t predict. React. Follow the price, trust the process, and give your portfolio the power of momentum.” – Alok Jain
“If you can remove emotion from investing, you’re already ahead of 90% of the crowd.” – Alok Jain
Infographic: The Alok Jain Momentum Blueprint
Step-by-step

🔁 Repeat. Refine. Relax.
Stay updated with Alok Jain:
- Website: weekendinvesting.com
- YouTube: Weekend Investing
- Twitter: @WeekendInvestng
- Telegram Channel: Weekend Investing Daily Bytes
Whether you’re a passive investor or someone seeking to build wealth through systematic equity investing, Alok Jain’s story will encourage you to think smarter and invest better.
“In the long run, it’s not returns that matter most. It’s your behavior and discipline that define your success.” – Alok Jain